Buying a new home should be the ultimate retail experience and digital can contribute significantly to a positive customer journey. The growth of interactive digital retailing has developed simply because it yields higher customer engagement and more sales – that’s the WHY! Now the HOW – like everything the better the planning the more successful the outcome, therefore, establish a stable and reliable platform, centralise and share content and you generate a digital proposition fit for purpose and structured to take advantage of any future digital technologies that support customers experiences and grow sales.
Establish
Platform
This is the most critical part of the process, the platform needs to work in remote locations across the country, work offline without the need for a permanent internet connection and be capable of being maintained and updated remotely in real-time. The platform needs to be low cost, flexible and capable of adapting to developments in customer behaviour and new technologies. Any platform must be capable of receiving content from multiple sources in multiple formats, otherwise you are handcuffed to one supplier for platform and content, and this disables you from getting best price on both platform and content.
Control
Centralise Content
We see all too often duplicated 3D digital content over multiple regions and developments. We suggest that repeatable 3D digital assets such as external house type models and interior house type tours be held under a strict framework controlled from Group; this level of control will not only reduce costs but will help in the production of development specific interactive modelling and development animations. Centralised content control can contribute to a significant reduction in the time taken to output development specific content.
Plan
Future Technologies
Our partnerships with some of the world’s leading technology companies give Signtouch a unique insight into future advancements in visual and processing technologies. These glimpses into the future help us plan the development of the current Signtouch product portfolio and lead us to research and develop new products which will help our clients offer an ever-impressive customer experience that secures sales growth now and in the future.
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